Through the distribution of toys, we aim to be a reliable company that contributes to the industry and society.
We value the relationship between people, value harmony, and aim to be a polite and emotional human group.
Purpose (raison d’être/social significance)
Focusing on toys, we aim to create a more fulfilling society by delivering “learning, play, fun, and healing” to people around the world.
Company Motto
Courtesy, Punctuality and Passion
With Courtesy, we value the connection between people and build a relationship of trust.
We will keep in mind the Punctual work and give a sense of security not only to the company but also to our customers.
Always with Passion and get the job done.
Business Concept
We will comprehensively propose “Learn, Play, Enjoy, Heal”
Learn
Supports the development of children.
Play
Tickles children’s sensibilities.
Enjoy
Creates an opportunity for communication between people.
Heal
Gives comfort to adults as well.
Product Policy
“Quality” “Product development ability” “Cost” “Speed” “Delivery time”
Quality
We will continue to have attractiveness that exceeds customer expectations.
Product development ability
We will firmly shape the needs of our customers.
Cost
Always be aware of “appropriateness” and aim for a reasonable cost.
Speed
We aim to produce products that are “when you want”, keeping in mind “the right person in a timely manner”.
Delivery time
We will put in place a system that gives top priority to the promises made with customers.
Corporate Guidelines
We are future-oriented and aim for flexible growth.
Behavioral Guidelines
STAR
Study
Study and strive for self-development
Study actively with awareness of problems and enhance social and industry insights.
Think
Think 3 times more
Think creatively about what is best all the time.
Action
Act quickly
Will complete it to the end with courage.
Review
Review thoroughly
Will humbly reflect on it and make use of it next time.
Management Style
Hybrid Management
Kawada will enhance the synergistic effect of a company’s main Wholesale business and development of unique Original products.
