Business content

Kawada as a general toy trading company

Utilizing the know-how and abundant products that we have cultivated since our founding, we continue to create a “World With Dreams” together with everyone.

Our mission is to meet the diverse needs of our customers. We always have about 50,000 items from 340 manufacturers to meet their needs. We provide Toys to about 4,700 locations nationwide, including toy departments and online shops, and produce sales promotion proposals in cooperation with each manufacturer. We also hold toy exhibitions and business meetings every year to bring out the potential of toys. We aim to be the best partner for both manufacturers and customers.

Business Meetings “In KAWADA Spring”
(Uribazukuri Proposal)
Business Meetings “In KAWADA Fall”
(Presentation for Ordering)

Connecting the world

In Japan, we have established bases in major cities to provide detailed follow-up in terms of both sales and logistics, and overseas, we deliver toys and hobbies to all over the world through our partner distributors.

In Japan, we have established bases in Tokyo, Osaka, Fukuoka, and Sendai as comprehensive sales and logistics bases, in Sapporo as a base specializing in sales, and in Nagano as a base for production and logistics. Overseas, we deliver our own products in about 30 countries and regions through about 15 distributors. We have a network all over the world and will be the first to meet the needs of customers all over the world.

Product development・Manufacturing

Launched in 2008 as a world-class miniature building block toy, the “nanoblock®” has redefined block toys as decorative items that can be enjoyed by adults.
The “nanoblock®” has earned high marks not only in Japan but around the world.

Kawada brand products such as “nanoblock®” and “papernano” are manufactured in our own factory and are exported worldwide.
We also search all over the world to find fun toys—such as “Perler Beads” from the United States and “Hape” wooden stacking blocks from Germany—and provide them to consumers in Japan.

License / OEM business


“nanoBlock®” has a unique view of the world and has various motifs such as Animals, Vehicles, Musical instruments, and Buildings, so it is commercialized in a wide range of genres such as Apparel and Miscellaneous Goods regardless of country or gender.
It is a highly versatile brand that can be used for events and campaigns.
We are happy to receive OEM inquiries at any time.

*Past Event History


“diablock®” is a safe and secure block made in Japan released in 1962.
It is used with images such as “Colorful”, “Stacked”, and “Made in Japan”.
It is a brand that has an affinity with kids’ apparel and teaching materials.

* Used in the programming material “Sovigo”.
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