Message from the President & CEO

Based on Kawada’s unique corporate philosophy and business concept, we aim to be a company that provides Fun, Enrichment and Excitement to the lives of a wide range of people globally.

Kawada was founded in 1952 and will celebrate its 70th anniversary in 2022. Meanwhile, the lifestyles of consumers, including the toy industry, are changing rapidly, and we are facing a drastic change in the social environment, such as the declining birthrate and aging population.
We believe that a company will not grow unless it is managed flexibly and swiftly in response to rapid changes in the social environment. Kawada’s business concept is “Learn”, “Play”, “Enjoy”, and “healing.” We ask manufacturers for various products that fit this concept, or develop our own products for adults as well as children. We believe that it is a major mission for us to provide Fun, Enrichment and Excitement to our daily lives, regardless of gender.In addition, while it has been said that globalization has been around for a long time, Kawada is boldly challenging overseas markets based on the same concept as in Japan. We aim to be a company that can provide Fun and Excitement to people all over the world by transmitting Cool Japan centered on nanoblocks. By practicing the company motto, “Courtesy, Punctuality and Passion” we will strive to contribute to society while forming an emotional human group with a family atmosphere.

Kawada Co., Ltd.
President & CEO
Masakazu Kobayashi
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