About Us

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  • Our Business
  • History

Our Business

At KAWADA, 
We are committed to being the first to provide 'all those who love toys' with the 'toys they desire.' Licensing business Product development Connecting the world All-around toy trading company

All-around toy trading company

Our mission is to meet the diverse needs of our customers. To this end, we constantly stock approximately 50,000 items, including products from some 500 manufacturers. We distribute toys to about 4,500 outlets throughout Japan, including toy departments and online retailers. We also work together with manufacturers to create promotion campaigns, etc., in addition to organizing toy exhibitions and business events each year to maximize the possibilities of toys. Our aim is to become the best partner for both manufacturers and our customers.


▲Presentation event


▲Year-end order-taking event

Connecting the world

In Japan, we have offices in Tokyo, Osaka, Fukuoka and Sendai for handling overall sales and distribution, a sales office in Sapporo, and a distribution center in Nagano.
Overseas, we partner with some 20 agencies to sell our products in approximately 30 countries. Our global network allows us rapidly to meet the needs of our customers around the world.

Product development

Launched in 2008 as a world-class miniature building block toy, the nanoblock has redefined block toys as decorative items that can be enjoyed by adults.
The nanoblock has earned high marks not only in Japan but around the world.
The diablock, launched in 1962, has enjoyed long-standing popularity as a building block toy that is easy to assemble and easy to take apart.
We also search all over the world to find fun toys—such as Perler Beads from the United States and wooden stacking blocks from Germany—and provide them to consumers in Japan.

Licensing business

Based on the unique vision of the diablock and nanoblock, we collaborate with manufacturers from various categories including footwear, wristwatches and general merchandise to offer unique products with new value.

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